Growth and Marketing professional with an uncommon combination: I think strategy, execute with technical depth, and come from a creative background. I've written SQL to build dashboards, implemented martech stacks from scratch, and automated workflows with AI and n8n — then the next day defined brand positioning with the C-suite. Throughout my career I've scaled fintech and SaaS operations, reversed declining trends, reduced CAC, and built growth systems that keep running. What drives me is turning data into decisions and decisions into measurable results.
Responsible for architecting and leading the brokerage's marketing strategy, integrating Branding, Performance, and Product as the primary growth engine and market authority. Management and mentorship of a multidisciplinary team of 15 professionals; direct reporting to C-suite
Head of GrowthSep 2024 — Oct 2025
TC · TradersClub — SaaS + Investment Brokerage
Owned paid acquisition, organic strategies, influencer partnerships, and martech across the SaaS and brokerage business units
Senior CRO SpecialistOct 2023 — Aug 2024
TC · TradersClub
Led conversion optimization across the full user journey, inside and outside the app: from top-of-funnel creatives to retention channels (email, push, WhatsApp) and sales pitch
Senior Growth AnalystMay 2023 — Oct 2023
TC · TradersClub
Led a complete restructuring of the paid media campaign architecture
Creative DirectorNov 2022 — Apr 2023
Agência Varanda — North & Northeast Brazil
Creative direction for national and multi-regional accounts: Coca-Cola, Direcional Engenharia, Grupo Atem
Project ManagerJan 2021 — Nov 2022
ParintinsPlay — Live streaming platform for large-scale events